How does your product engage with audiences and how would it be distributed as a real media text?
When our group started to brainstorm ideas for our film we knew that we wanted our opening to be something we could relate to. Thats why we decided that our target audience would be people ages 14-20. Some choices we made in our film to engage our target audience is the music at the end. The music we chose to play was house music. This genre has become really popular with this audience. In the scene where Mario is texting Luca to come outside, we used a digital party invitation because its something that is commonly used with this age group. In the text messages we also used a common abbriviation "pu" which means to pull up. The best way for an amateur to release this is to post a short clip of a moment that would catch the viewers interest, like Luca's mom yelling at him. Then, I would put the full video on YouTube and tell my friends on TikTok to watch it. This builds a big group of viewers just by being relatable.
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